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• Fantastic! I just had to have this book . . . because I’m working on
my brand, Wisdomgame®.
YOU HAVE TO HAVE IT!
And you’ll drive all night and spread the word and be heard because you
have PASSION about what you want. You gotta have it. , , and so do your
friends. Boy do I need a Starbucks! Gotta have it.
YOU LOVE IT!
You actually do love the stuff you buy, don’t you. I know I do. I just bought
a new high def. video camera to upload videos. It’s a Kodak Zi8, very
miniature. I love it. Kiss kiss.
Newlin says there really is a viral force to the passion brands. We can
really have a relationship with them because they seem to be alive.
Sometimes we get smarter (Google) or by using them we connect with our
I gotta have one!
ACCELERATE YOUR BRAND
• Create a brand people love.
• Work the world . . . not age, gender, or race.
• Differentiate your design.
• Hire passionate people.
• Know your customers need you.
• Give it to them “Their Way.”
• Respect your brand’s heritage.
Newlin says she believes passionate brands make a profound emotional
connection. Their symbols and their significance is that they genuinely
engage with us and we find through them a way of expressing our
This book’s a real good read for anyone interested in developing their
brand as a distinct reality in this overwhelming information age.
I liked it! Five stars.
Stephen Philip Means
Stephen Philip Means Wisdomgame.org