NEW IDEAS, PRODUCTS AND SOLUTIONS = OPPORTUNITY.
Did you read the headline on this page? How long did that take you to look at it. . . less than 3 seconds. By this time you have already made up your mind about the quality and the quantity of the content of this paper. Likewise, when someone comes to your web page or reads your email message within three seconds they have made up their minds to buy you, your product, or your service.
NO CHOICE. IT HAPPENS IN 3 SECONDS.
Anyway . . . “Did you ever have to make up your mind? Say yes to one and let the other one ride. Did you ever have to make up your mind?” These lyrics are from a John Sebastian song. In marketing, in advertising, in looking at someone or something, we make up our minds immediately. There’s no choice in the matter. We make up our minds way before our rational thought reasons it out to get to know, to be with, to buy or not buy. Therefore the colors of your landing page, your headline, the layout of your website will sell your product . . . or not . . . depending on how it all is composed.
YOUR FIRST IMPRESSION
If it’s true people make up their minds in three seconds or less then the only appropriate statement is: “You never have a second chance to make a first impression!”
This can help you with your life and with your copy writing. The concept is a little phenomenal, but it’s actually true. The time most businesses take to state their USP (unique selling proposition) is pretty much wasted because the sophisticated Internet buyer has clicked away.
IT’S ALL ABOUT PERCEPTIONS
In the mind of the consumer you must use a differentiating idea to market yourself or your product. To build your brand you must use a differentiating idea and that idea must be simple and built around differentiation.
The WHIZ-KID knows all this. If you want to take advantage of this why not get our e-book?