A DEVICE FOR NEW IDEAS

The Device

In a movie, Brad Pitt and George Clooney are nuclear scientists. About ten minutes into the movie, Brad Pitt’s son wins the high school science project with a proton decelerator.  The same day, feverishly at work, Pitt and Clooney discover the world is going to implode in ten hours. After serious end of the world earthquakes, tidal waves, and destruction, the device that saves the world is the Pitt proton decelerator.

All movies have devices.

Sometimes, as in  this movie, they are physical objects. Sometimes they are emotional situations where love saves, blinds, or binds. And sometimes they  mental devices, for instance, a detective movie or a movie like The Sixth Sense which depend on your cognition of the plot.

Devices awaken people from their mechanical routines.

Some are physical. The master whops his stick on the disciple’s noggin. Some are emotional, as in prayer by identifying with love, compassion, and forgiveness—by opening the heart to your savior, Jesus or Buddha or God—you obtain those qualities. Some are mental. What are mental devices?

Thought Experiments.

The time track of philosophy goes back before the Greeks and uses a special device called a “thought experiment.” Early philosophers such as Xenophon developed the thought experiment that if a stone fence existed at the end of the universe and you could shoot an arrow over that wall, then the universe was infinite. Also thought experiments appear in the context of science. Einstein sitting in his office–a clerk daydreaming–developed the concept of relativity by a thought experiment. Light was time. He did this by the thought experiment that by moving faster and faster on a train away from a light source—this created relative conditions.

A Thought experiment Which Awakens?

There are many. Here’s one: You are in a dark hallway. You can touch the walls and feel a texture and the rug gives way a bit under the weight of your feet. Yet, it’s very dark, until you see light at the end from a skylight. You look up through the glass and  see dark clouds. Right then . . . the clouds part and sunlight streams into your mind.

Can a game wake up people? 

When developing new products, solutions and ideas, a person needs to wake up. We learn by doing. Play our game.  

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Easy Quiz

 

 TAKE THIS QUIZ 

Which one of these statements make sense? 

TAP, CHECK OR CLICK THE CORRECT BOX.

  The world runs on ideas.

  There are many ways of looking at anything.

  Higher consciousness means enlightenment.

 New ideas are light.

 All of the above

 

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What’s a Successful Product?

Why Do Some Products Catch On and Others Don’t?

Products and services get stuck in an apathy zone. This is a place which exists between the most pleasing experience regardless of price and the easiest experience which is also the cheapest. Some people have to have it no matter the price and others want it at the lowest price possible. Products and services that are tepid, neither super great nor very cheap and easy to obtain . . . these products languor and die. No one buys them.

Two Extremes Succeed.

An Ego fed product or service which is the total experience is a luxury. People naturally search for ways to identify their socio-economic position in the world. The super-rich do it with luxury.  The second example is convenient or how easy it is to get something . . . with the caveat of a low cost. Cost is a factor for the simple reason that if something costs less it is easy for people to buy. Easy is easy to follow and to buy.

There is an exchange.

Between the two extremes of Ego fed and Easy there are all sorts of variations and degrees. Business successes from Amazon to the .99 Stores show that a successful company can’t do both. It can’t provide it’s customers with the luxury Ego Feed and cost savings of Easy to Follow. (Amazon does try)

Mass Luxury? Impossible!

Mass luxury is a fallacy. The mass of people are concerned with ease and cost; luxury is about the total experience regardless of the cost. They can’t co-exist. Yet, some people when developing new products and solutions attempt to be Janus faced. They want to feed both Romulus and Remus.

Customers move from one extreme to the other.

Customers continually exchange ego for convenience and vise versa. Decisions, choices, and an uncertain future –that is — life . . . means the customer is always either moving up or down the scale toward more luxury or more convenience. This is a constant trade off that is not static and is never fixed.

Technology is the Kicker.

Technology constantly improves both the luxury experience-ego feed-and also the ease and cost-easy to follow. If a product or service is Ego fed, then tech will change it to easy to follow.. If it is convenient, then tech will change it to be more convenient.

Indigestion?

The place between luxury and convenience (ease + cost) might be called the doldrums  This is a no-man’s land between the total experience and the cheap quick fix. No one gets excited about a product that has no Ego feed and is only somewhat convenient. If you run a company, don’t get caught there. Don’t be tepid. All successful products and services fall at the ends of the scale between these two extremes, not in the middle. Don’t be tepid.

Get excited! Blast off with new ideas, products and solutions. 

FIND  BABY! CLICK HERE.

Picture of baby intro into baby game.
Baby Products will be very big this year. Click on me.

 

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